In the age of social media and mobile technology, luxury brands have a plethora of ways to reach and engage affluent consumers. Consumers are savvier and making more informed decisions by tapping into the opinions of not only their friends and family members but those found on review and social networking sites.
To help you continue to navigate the constantly-changing luxury environment, we’ve highlighted a few of the trends expected to impact luxury marketing below.
Deliver Outstanding Customer Experiences – Everywhere
Affluent consumers have always celebrated brands and services that continuously strive to exceed their expectations. We expect this trend to continue in 2012 on a much broader scale. Whether staying at a hotel, visiting a website or accessing information on a mobile device, consumers expect brands to deliver an exceptional experience on all platforms.
Luxury brands can no longer get away with slow-loading websites or stale content. Instead, brands need to embrace the power of storytelling to create online content that’s fresh, entertaining and engaging. Websites should load quickly, cater to the affluent consumer and be easy to navigate. Social media should engage customers on a more personal level.