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The Posner Advertising Team
Takes on iPhone Symphony

On June 21, 2011, the Posner Advertising team set out to the New York Stock Exchange to join other interactive community members taking part in a unique social experience called the iPhone Symphony. At exactly 11:45 p.m., scores of people gathered around in a circle and raised  their iPhones up high in the air, unifying a distinct and dense reverberating sound via an iPhone sound application developed by GROUP. The result was wondrous.

Posner Advertising participates in the iPhone Symphony by GROUP

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Posted in Digital ID, Social Media, Technology on June 23, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Posner Profile: Steven Rojas
Social Media Director of GrandLife Hotels

You can call Steven Rojas cool, confident or even a bit hubristic; whatever you call him, you can’t deny that he has an uncommon energy that sets him apart from us mere mortals. With equal parts vigor, passion and ease, he’s the kind of guy you could easily chat up with at the local bookstore, ask for directions at a random street corner or have an in-depth conversation about 60’s French indie films at a local bar at two in the morning. In short, Rojas is the kind of person we all gravitate towards. He has a great eye, great style and great instincts. Plus he’s inherently social.

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Posted in Branding, Hospitality, Luxury, Posner Profile, Social Media on June 16, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

How to Create Good Brand Names

The Importance of a Brand Name
We all have names. Some names are typical, while others are quite unique. Names establish a good starting point, as they can give clues to one’s origin, gender and even aspirations. Besides revealing our background, names also help distinguish us from one another.

Like people, brands can also be distinguished by name. However, a good brand name conveys a precise message and anchors the product to its inherent values. It not only provides a glimpse of its story, but rounds it, makes sense of it and reaffirms it. Read the rest of this entry »

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Posted in Branding, Luxury, Uncategorized on June 8, 2011

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Name: Bob Posner Position: Principal Company: Posner Advertising
 

Good Brands Are Not For Everyone

Film critic of the Chicago Sun-Times, Roger Ebert, recently wrote that good movies are not for everyone, only the bad ones are. How very poignant. I began to think about what he said and how it could relate to marketing.

If bad brands are made for everyone, what does it take to be a good brand? Read the rest of this entry »

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Posted in Branding, Hospitality, Luxury on May 26, 2011

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Name: Peter Posner Position: President Company: Posner Advertising
 

The Best Boutique Hotel Web Sites

What do the Ace, Gramercy Park, Grand, Morgans Group and Standard Hotels all have in common? Yes, they are trendy New York City hotel establishments, each with its own unique brand culture. We all know that. But what else?

Give up? All five hotel brands have implemented aggressive online strategies. And coincidentally, it seems that they all decided to do it back in 2010 with the official launch of their blogs.

Now that a year has passed, we decided it’s the perfect time to study the success of each brand’s online strategy based on how searchable, accessible and memorable their Web sites & blogs really are. How will we do this? By comparing the amount of online votes based on Google’s Pagerank and Yahoo links each Web site has achieved as well as relentlessly analyzing the overall design and content of each of the hotel brand’s official blogs.

ACE HOTEL

The Ace Hotel received an overall Pagerank of 6. In Google language, that’s huge. On a scale of 1-10, having a score of 6 means that their Web site contains a lot links (votes) from very respectable sources. Yahoo measured a total of  8,557 incoming links to their site. What we can assume from these numbers is that the Ace Hotel has an extremely authoritative presence online. Read the rest of this entry »

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Posted in Digital ID, Hospitality on May 19, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Top 5 NYC Real Estate Social Influencers

For those who aren’t familiar with Klout, it is a metric system that rates the social influence of Twitter accounts. Having a high Klout score is advantageous because it serves as an honorary badge for online members to recognize. In other words, Klout is like the credit score report for one’s digital reputation.

We decided to test out Klout’s new redesigned Web site and conduct a report comparing the top Manhattan real estate firms. We sought to answer the question: What real estate firms are establishing an influential presence online?

Here, a list of the five top Manhattan real estate firms we thought deserved further investigating.

Corcoran Group

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Posted in Digital ID, Real Estate, Social Media on May 13, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

10 Ways Ad Agencies Can Help With Social Media

By now, most businesses understand the steps involved in creating a social media campaign. They probably know how to create a blog, how to post on Facebook and how to Tweet. Some businesses might even know how to design their own online banner ads.

But with all these self-publishing tools, do businesses really know what to do after the creation process? That’s the concern with many of our clients.

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Posted in Social Media, Technology on May 4, 2011

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Name: Nhi Nguyen Position: Digital Marketing Strategist Company: Posner Advertising
 

Digital Marketing For The Hospitality Industry

The Hospitality Industry is Booming
The travel and hospitality industry is estimated to reach $107 billion in online sales this year. According to a recent study, over 114 million people are expected to research travel online. Of those 114 million potential customers, 83 percent of them will ultimately book online. Here’s another fun fact. 468 million smart phones will be sold this year alone, a whopping 58 percent increase from last year. 35 percent of those new smart phone users expect to book their travels on their phones next year. This is great news for the hospitality industry. Read the rest of this entry »

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Posted in Hospitality, Social Media on April 21, 2011

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Name: admin Position: Director of Interactive Services Company: Posner Advertising
 

Posner Profile | Yuval Greenblatt
Executive Vice President, Douglas Elliman

We met with Yuval Greenblatt, Executive Vice President of the top real estate firm Douglas Elliman on a beautiful Saturday afternoon to talk real estate, technology and its impact on both our industries.

We recently Googled you and saw that you’re often cited as an expert in the real estate industry for well-known publications like the NY Times, NY Magazine, Forbes and The Real Deal. What’s the secret to your success?

Having the good fortune of working in an executive capacity for one of the most respected firms in the industry for many years has provided opportunities that others do not get. My success is related to my special interest in all aspects of the real estate industry and especially architecture and it’s impact on the best city in the world. Read the rest of this entry »

Posted in Posner Profile, Real Estate on April 14, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Top 5 Marketing Tips For Boutique Hotels

Boutique hotels are on the rise. We see this growing trend first hand in New York City with the recent opening of The Ace, The Mondrian Soho, The Gramercy Park and The Bowery.

According to a NY Times article, the lifestyle hotel trend is largely due to travelers becoming increasingly tired of the ubiquitous nature of large hotel chains and their growing preferences for unique and “off beat” hotel experiences. NYU’s Hospitality & Tourism Dean, Bjorn Hanson, estimates that almost a third of hotel openings this year will be boutique hotels, with increased revenues per available room projected at 12 percent in 2011.

As a leader in hospitality marketing, I believe that, as more and more boutique hotels are introduced, being unique and “off beat” will no longer be enough. Boutique hotels will soon have to establish proactive marketing strategies to help differentiate themselves and to create visibility in a saturated market.

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Posted in Hospitality on April 7, 2011

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Name: Bob Posner Position: Principal Company: Posner Advertising
 
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