In the last post, we focused on how online video advertisements enhance brand awareness, increase customer engagement and ad performance. Whether you want your next ad to be like the Kia Soul Hamster or the T-Mobile Angry Birds Live, the power of viral videos is undisputed.
By definition, viral videos are videos that become popular through sharing on the internet through social media sites, video sharing sites and e-mail. The appeal of creating a viral video is the possibility of having thousands of people talking about and sharing a video about your brand.
By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch video ads over 5.6 billion times. The same report stats 1 in 12 campaigns drove over one million views in 2011, 40 campaigns totaled over 10 million views and the average campaign generated 765,000 views. In 2009, the average view for a video ad campaign was approximately 460,000. Read the rest of this entry »