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Archive for the ‘Social Media’ Category

7 Elements of Viral Videos

In the last post, we focused on how online video advertisements enhance brand awareness, increase customer engagement and ad performance.  Whether you want your next ad to be like the Kia Soul Hamster or the T-Mobile Angry Birds Live, the power of viral videos is undisputed.

By definition, viral videos are videos that become popular through sharing on the internet through social media sites, video sharing sites and e-mail.  The appeal of creating a viral video is the possibility of having thousands of people talking about and sharing a video about your brand.

By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch video ads over 5.6 billion times.  The same report stats 1 in 12 campaigns drove over one million views in 2011, 40 campaigns totaled over 10 million views and the average campaign generated 765,000 views. In 2009, the average view for a video ad campaign was approximately 460,000.   Read the rest of this entry »

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Posted in Branding, Digital ID, Social Media, Technology on May 1, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Enhance Your Brand with Video Ads

The world of digital marketing continues to evolve and the internet has become just as important as print and television to advertisers. According to Nielsen, in 2011 over 274 million Americans have internet access, doubling the number of Americans with access in 2000. That number will keep growing as record sales of tablets and smartphones are on tap for 2012.

Once the star of online advertising, banner ads are losing their allure to more entertaining and engaging video ads.  Early on, static banners gave advertisers the chance to reach new customers and provided the ability to easily track web visits back to the ad source.  Banner ads were the staple and trusted choice for online advertising.   Things have changed. Read the rest of this entry »

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Posted in Branding, Social Media, Technology on April 24, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Creating Cohesive Traditional & Digital Marketing Campaigns

A recent study by the CMO Council revealed that only 9% of senior-level marketers believe traditional ad agencies are excelling at extending digital services to their clients. Although some may find this study discouraging, the study reveals an incredible opportunity for ad agencies to improve communication with their clients on the services offered.

The survey also revealed aggravations marketers have with their ad agencies. The number one grievance cited by marketers in the study was that ad agencies often lack knowledge or understanding of their business.  Understanding a client’s business is an area that Posner Advertising excels in. Since 1959, we have provided creative solutions for healthcare, hospitality, real estate, retail and luxury markets. As mentioned in a previous blog post, Peter Posner stated “We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.”

As an ad agency we marry together digital and traditional marketing efforts to save  Read the rest of this entry »

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Posted in Branding, Hospitality, Luxury, Real Estate, Social Media, Technology on February 29, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Tips for Providing Exceptional Customer Care Online

Providing customers with an exceptional customer experience is essential for luxury brands.  From the way staff greets customers to all of the efforts made to ensure every customer experience is outstanding, luxury brands have mastered delivering customer care that goes above and beyond. To date, only a handful of brands have figured out how to deliver this same level of care online.

A few of the ways your brand can deliver outstanding care online are highlighted below:

Listen to Online Conversations
Brands that have yet to fully embrace social media and digital marketing should at a very minimum start monitoring online brand conversations. Regularly search your brand online and use Google alerts to monitor conversations.  Use Twitter search or free tools such as Twendz to monitor how people are responding to your brand. You should also monitor blogs discussing your brand. Both Technorati and Google Blog search tools are good tools to use for monitoring any brand discussions happening in the blogosphere.

Create Memorable Customer Experiences Online
Most businesses have a strategy in place for providing exceptional customer experiences. This same focus needs to be delivered online. Brands can enhance customer experiences by providing interesting lifestyle content, sharing employee stories, inviting customers to share their own stories and sharing videos and photos that cater to the unique interests of your customers. Read the rest of this entry »

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Posted in Branding, Hospitality, Luxury, Social Media, Technology on February 8, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Luxury Trends to Watch in 2012

In the age of social media and mobile technology, luxury brands have a plethora of ways to reach and engage affluent consumers. Consumers are savvier and making more informed decisions by tapping into the opinions of not only their friends and family members but those found on review and social networking sites.

To help you continue to navigate the constantly-changing luxury environment, we’ve highlighted a few of the trends expected to impact luxury marketing below.

Deliver Outstanding Customer Experiences – Everywhere

Affluent consumers have always celebrated brands and services that continuously strive to exceed their expectations. We expect this trend to continue in 2012 on a much broader scale. Whether staying at a hotel, visiting a website or accessing information on a mobile device, consumers expect brands to deliver an exceptional experience on all platforms.

Luxury brands can no longer get away with slow-loading websites or stale content. Instead, brands need to embrace the power of storytelling to create online content that’s fresh, entertaining and engaging. Websites should load quickly, cater to the affluent consumer and be easy to navigate. Social media should engage customers on a more personal level.

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Posted in Luxury, Social Media, Uncategorized on January 30, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

3 Facebook Questions for our President

Michelle McCormack from Boston, MA asked:
“How do you decide within the agency who does the actual engaging in social media? Do you have a content strategy? Is there one voice determining the message and execution? Is the message decided by committee and then one voice execution?”

Those are excellent questions, Michelle. Posner Advertising has been around for over two decades, specializing in traditional and new media marketing for the real estate, healthcare, hospitality and luxury market. We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.

When our agency hires a manager to look after our social media presence, we look for a person who is knowledgeable about the aforementioned markets. Our social media manager must also be organized, have superior common sense, be able to communicate with a professional, authentic and ethical point of view and most importantly, he or she must possess good listening skills – because as much as we want to be “social,” our priority is in finding out what our clients’ needs are.

Additionally, we strive to create an informative and empowering marketing platform for our potential and existing clients.  Therefore, even though our agency’s voice may appear to be very focused and singular, it is in fact a grouping of shared ideas from many of our top marketing executives. Read the rest of this entry »

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Posted in Branding, Social Media on July 12, 2011

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Name: Peter Posner Position: President Company: Posner Advertising
 

The Posner Advertising Team
Takes on iPhone Symphony

On June 21, 2011, the Posner Advertising team set out to the New York Stock Exchange to join other interactive community members taking part in a unique social experience called the iPhone Symphony. At exactly 11:45 p.m., scores of people gathered around in a circle and raised  their iPhones up high in the air, unifying a distinct and dense reverberating sound via an iPhone sound application developed by GROUP. The result was wondrous.

Posner Advertising participates in the iPhone Symphony by GROUP

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Posted in Digital ID, Social Media, Technology on June 23, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Posner Profile: Steven Rojas
Social Media Director of GrandLife Hotels

You can call Steven Rojas cool, confident or even a bit hubristic; whatever you call him, you can’t deny that he has an uncommon energy that sets him apart from us mere mortals. With equal parts vigor, passion and ease, he’s the kind of guy you could easily chat up with at the local bookstore, ask for directions at a random street corner or have an in-depth conversation about 60’s French indie films at a local bar at two in the morning. In short, Rojas is the kind of person we all gravitate towards. He has a great eye, great style and great instincts. Plus he’s inherently social.

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Posted in Branding, Hospitality, Luxury, Posner Profile, Social Media on June 16, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Top 5 NYC Real Estate Social Influencers

For those who aren’t familiar with Klout, it is a metric system that rates the social influence of Twitter accounts. Having a high Klout score is advantageous because it serves as an honorary badge for online members to recognize. In other words, Klout is like the credit score report for one’s digital reputation.

We decided to test out Klout’s new redesigned Web site and conduct a report comparing the top Manhattan real estate firms. We sought to answer the question: What real estate firms are establishing an influential presence online?

Here, a list of the five top Manhattan real estate firms we thought deserved further investigating.

Corcoran Group

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Posted in Digital ID, Real Estate, Social Media on May 13, 2011

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

10 Ways Ad Agencies Can Help With Social Media

By now, most businesses understand the steps involved in creating a social media campaign. They probably know how to create a blog, how to post on Facebook and how to Tweet. Some businesses might even know how to design their own online banner ads.

But with all these self-publishing tools, do businesses really know what to do after the creation process? That’s the concern with many of our clients.

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Posted in Social Media, Technology on May 4, 2011

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Name: Nhi Nguyen Position: Digital Marketing Strategist Company: Posner Advertising
 
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