One of the reasons it is still such an effective tool is because email marketing has the ability to reach a specific client and speak to them in a personable way. Email marketing also has the ability to drive customers to your website or a landing page- all the while engaging them with your brand.

While the concept of email marketing is still sound, the problem today is that some marketers are not adapting to the changes brought about by the ever-evolving mobile market. According to a survey by Marketing Land over 58% of 1,100 email marketers said they were not designing their emails to render with the mobile market. Given the fact that mobile usage is increasing dramatically and is set to overtake desktop by the end of 2013 there is a massive opportunity being lost here.

We at Posner know the value email marketing can add to your business from the results we get for our clients on a daily basis. There is an enormous opportunity out there today for businesses to gain a competitive advantage by adopting an email strategy that is designed for both the mobile AND desktop market. While some people may question the relevancy of email marketing today, we highly recommend that it be incorporated into your online strategy.

A report by eMarketer in 2012, for instance, showed that email marketing was still a very effective tool for marketers because the click through rates were still above a level that is considered ‘good’- according to Google Adwords, a click-through rate of around 3% is considered to be effective. The example given below represents the click through rates for the Financial Services Industry, who boasted a click-through rate of around 5.4% at that time (over Q1 in 2012).

What is even more interesting from this report is that it highlights where these emails are being opened. The graphic below shows that in 2011 over 70% of emails were opened on Desktops with mobile around the 21%. mark. In 2013 around 50% of emails are opened on Desktops while 41% are now being opened on mobile devices.

With mobile trends set to overtake desktop by the end of 2013, businesses that adopt an ‘early worm’ policy by recognising the importance of the mobile market could a greater ROI.

Unfortunately what we are seeing for now is a correlation between the increase in the amount of people using mobile devices to open emails, and the lack of marketers who are designing their email campaigns with this in mind. How many times have you tried to open an email on your iPhone or Android and found that you can’t see it properly?

Another reason why email marketing is effective is because it is trusted and because people who open and click through your emails expect that you are trying to sell them something. We have found that clients respond very favourably in this regard to email campaigns. Adding links to your emails is also a great way to increase your SEO and drive your clients to a landing page or website, all the while increasing the length of time they are spending with your brand.

What the future holds for email marketing
The future of email marketing is bright. However, marketers need to realise the importance of mobile and the different rules that apply to the mobile market. The Interactive Service Team at Posner has helped many businesses optimize their marketing and advertising campaigns through a multitude of options for both mobile and desktop. We have found that if your email marketing strategy is not compatible with both mobile and desktop, the fact is that your click-through rates will take a massive drop. Aside from not reaching your audience, it also becomes difficult to evaluate a campaign’s true performance.

Designing an email marketing campaign
While there is no standalone tactic that ensures success with email marketing, our experience at Posner has found that it is important to look at each individual campaign and understand the purpose of the campaign. Instead of sending out a bunch of emails to your entire contact list hoping for success, you should ask yourself:

• Are you targeting the right demographic?
• What is it that you want people to do with the information you are sending them?
• How are they likely to respond to the information?
• And how are you encouraging a positive interaction with your brand through these emails?

The next thing to consider is whether the information can be accessed on all devices.
While it is important to constantly add new tools to your businesses marketing kit, it is just as important not to forget the ones that still work.

Inbound marketing draws in traffic without unconcealed or blatant outreach (which would be outbound marketing). Examples of inbound marketing include: streaming podcasts, videos (hopefully viral) and blogging, plus techniques to make sure that a company’s content is easy to find including search engine optimization. After you draw in potential consumers, what makes them STICK to become a “supporter”, “fan” or a “follower”? The answer is GOOD CONTENT. In regards to a website’s “stickiness”, Ann Capps of Artipot.com (@artipot @anncapps) writes: “Driving customers to your site is one thing, but without compelling content they have no reason to stay.”

Blogs with “sticky” content are blogs with quality, worthwhile, reliable, and perhaps most importantly, relevant content. Of course, these adjectives are all subjective, and that’s why a blogger must know who he/she wants to reach and influence. But just hoping that people will come across your content isn’t enough! A well thought-out strategy is necessary for your content to tally views and for your blog (thus your business) to see tremendous gains. Inbound marketing involves actively, consistently and strategically putting content on the internet for other people to come across while they are doing their own personal searching and browsing.

Now…how do we get the blog seen more? People already searching for something will come across your blog organically if you offer/are writing about what they have searched for and need. This can be done by well thought-out keyword entry, tagging, backlinking (be sure to look for a Part II of this post for tips and tricks on the aforementioned techniques). The right keywords, meta-tags, and linking drives traffic to the blog, and then optimizing in the blog can enhance your SEO standing!

Another great tip is to build relationships with other bloggers: making genuine comments on another blogger’s posts (a blogger who you actually want to be connected with) is one great way to catch that blogger’s attention. After a while, said blogger may link to you from their website. Yes, we’re reaching out, but our actual technique for gaining traffic is a draw-in: blog readers see a link to your blog from a page that they already find credible and are already using, making it easier to gain views because there is, for one thing, less risk of wasted time when someone is recommended another “expert” from an already accredited and trusted source of theirs.

Well, we’ve covered why blogs are so important, and in Part II, we will discuss in further detail how to keep people sticking around you and your content (hence the term “sticky” content). As we said above: “Blogs with ‘sticky’ content are blogs with quality, worthwhile, reliable, and, perhaps most importantly, relevant content. Of course, these adjectives are all subjective, and that’s why a blogger must know who he/she wants to reach and influence.” What’s your favorite blog, and why is it your favorite? Hey—you can even let us know how you found that favorite blog of yours. These things, you’ll find, are interesting to observe in retrospect.

Our neighbor to the north enjoys a stable economy, a rising population and untapped marketing potential. Let’s have a look into what’s happening in Canada today.

POPULATION
Current estimates put the population of Canada at 35 million. Canada is one of the world’s fastest growing countries due mostly from immigration, especially to British Columbia, from the Far East, Middle East, India and Iran. Since 9/11, the United States has practically closed its doors to new immigrants. As a result the third world’s best, brightest and richest have been making their way to Canada. These new immigrants have contributed to a resurgent baby boom.

The Canadian population is 11% the size of that of the U.S. If Canada were a U.S. state, it would almost be as large as our most populous state, California. If the Toronto-Hamilton Metro Area were a U.S. market, it would rank fifth behind Philadelphia and before Dallas-Ft. Worth.

Geographically, Canada is the second largest country in the world, but 80% of its population lives within 100 miles of the American border. This is because Canadians are dependent on imports and exports across the border; shipping costs rise the farther goods are moved north or south.

The top 10 markets represent 71% of the population. And 44% of the population is concentrated in three major markets – Toronto-Hamilton, Montreal and Vancouver.

In terms of language, 66% of Canadians classify themselves as English speaking and 21% as French speaking.

ECONOMY
Although in many ways Canada is tied to the U.S. economy, Canada did not suffer the recent recession that plagued the U.S. as severely. According to Moody’s, Canada ranked #1 in the world for financial strength. Forbes said that Canada is the best country for business in the G-20.

On average Canadians are wealthier, more likely to be employed and have better healthcare and social safety nets than their neighbors to the south. The 2013 Social Progress Index, which assesses 50 nations in terms well-being benchmarks such as nutrition, medical care, shelter, access to higher education and environmental sustainability, ranked Canada #4 in the world. The U.S. was ranked #6.

MEDIA
Canadians have access to the same media choices that are available to us in the States. These include TV, cable, radio, billboards, newspaper, magazines, internet, social media and mobile. However there is more government regulation, and media choices are divided into English and French languages. Despite government regulations, much American media spills into Canada. About 60% of media revenues are controlled by five large multi-media companies.

Due to the vast geography, the multiple languages and the many ethnicities, it is hard to find national media that “covers everyone.”

TELEVISION
Canadians watch about 20% less TV than their U.S. counterparts. There are three national (English) networks, two French networks, and many regional and local channels. There is limited availability of television time, and it can be costly to buy.

RADIO
Of the 1200+ over-the air stations, 75% are broadcast in English, 22% in French and 3% in other languages. Other than the non-commercial CBC radio network, all stations are local. Listening is split evenly between in the home and in the car.

DIGITAL
Canadians have a higher internet usage penetration at 83% than the U.S (78%). Online and social media come the closest to providing a national media presence.

NEWSPAPERS
Unlike the U.S., newspaper readership continues to grow in Canada. Much newspaper readership is done online or through mobile devices.

There are 121 daily newspapers in Canada, 89% of which are in English. Only the “Globe and Mail” and the “National Press,” both published in Toronto, can be considered national in any sense. As in the U.S., newspaper publishers have diversified with free dailies (Metro), alternative, community and college papers.

MAGAZINES
There are over 2000 Canadian consumer and business magazines. Some of the largest include Chatelaine (women’s), Macleans (news) and Canadian Living (lifestyle).

Interested in learning more about media placement in Canada, or anywhere else in the world? Contact the Posner media placement team by phone 212-867-3900 or email info@posneradv.com

Baccarat Residence Paris

Branded real estate today leverages well-respected luxury brands and turns properties into destinations. Some industry insiders see “Retail Branded” properties as the next big thing, and project that they could become the norm as demand for high standards of design, amenities and service increase among consumers in the luxury market. These global endorsements of high-end brands for a certain echelon of hospitality and residential real estate have been licensed by several familiar brands including: Virgin, Versace, Bulgari, Baccarat and Armani.

Globally as real estate development costs are ever increasing in prime markets, research is showing that developers can ensure success and improve their profitability by strategically aligning with these high end brands, offering fully-serviced designer luxury hotels and residences that are appealing to ultra high net worth consumers. The trend began as a way to add more of a mark on a property.

While creating upscale branded properties has been going on for generations with names like Biarritz, San Remo, and Dakota, there has been an evolution of luxury branded properties over the last decade. It began as residential developments chose to link to trusted high end hotel brands like The Ritz-Carlton, Four Seasons and St. Regis. More recently, as a billionaire class of UHNW has emerged developers continue to seek ways to elevate the perception of their product to attract this audience.

Developers with properties in A+ locations, with outstanding views need not pursue licensing agreements with luxury retail brands. Yet, properties in B locations are apparently able to achieve similar success and price points when the property is associated with a respected luxury retail brand. In fact, such properties can become the anchor to new upscale neighborhoods.

Armani Casa Deck at 20 Pine

Developers also continue to bring in top architects and designers to add to the cache of new developments with celebrity architects like Frank Gehry, Richard Meier, Herzog & de Meuron, Robert Stern and Philippe Starck, Cesar Pelli, Enrique Norton (who became luxury brands in their own right).

Branded properties around the world are being valued around at 30% to 300% more valuable than other competitive real estate when they are attached to one of these high-end name brands. What analysts and reporters are saying, the reason these branded properties are so successful is the sense of innovation, high end services, impeccable design and the “trust” associated with buying into a designer brand meaning you’ll have a higher quality and sexier product. What consumers also feel is that they are buying into a community, going beyond the bells and whistles, decor and eccentric public areas, buyers feel as those they are part of other like minded contemporaries when buying into a certain style or aesthetic, that they are in a ‘club’.

People purchasing these premium properties, are walking into the buying experience with the same level of expectations they would have walking into a designer shop on 5th Avenue. The expect a higher level of service, a very distinct style and user experience. This translates to how they are shopping for these residences attached to their beloved designer brands.

Mercedes House NYC

So how did this pan out for the 20 Pine/Armani Casa and the Mercedes House, two designer properties here in NYC?

The 20 Pine/Armani Casa condominiums was one of the few instances we found where this was not as successful a pairing as it was in other countries as it came to the market as the real estate bubble of 2007 burst. However, today six years later, the property holds a greater appeal than many downtown properties and has been on solid footing with increasing property values. It continues to out perform the lower Manhattan market as a whole.

More recently, The Mercedes House a new rental on the far west side appeals to young professionals who want great amenities and are aspiring to a higher quality of life. This property, developed by of Two Trees Management Company, was able to leverage the Mercedes car dealership at its base. The property is commanding higher prices and greater interest than other neighboring new buildings by venerable apartment developer Archstone.

Does the concept of excess and blatant affiliation work favorably for high profile buyers today – after all of the Wall Street’s bad publicity? A year ago, I would have said no, but the period of remaining low profile and more humble seems to be over. Glamour is back and it looks like trends are moving back towards interest in these high level brands again with the introduction of the Baccarrat residences here in New York off 5th Avenue. Based on global performance, it is pretty clear that this trend will continue to move forward and we’ll be seeing a lot more of these kinds of pairings in the NYC, the US and around the world in real estate development industry in the near future.

To reach Bob Posner,  to discuss your company’s marketing needs, please call 212-867-3900 ext 302 or email bposner@posneradv.com

Posner Advertising, a full-service agency with the credentials, creativity and a passion for building and branding businesses, has been implementing an expansion of their digital marketing offerings. Known for marketing at the speed of change, the well-established agency takes on additional hires to drive a broad spectrum of integrated interactive offerings for their prestigious clients, including;

• Web Design & Development
• Branded Social Media Promotions & Pages
• Video Marketing
• Content Marketing
• Inbound Blog Marketing
• Social Media & Community Management
• Behavioral Marketing
• Mobile Application Development & Marketing
• Email Marketing
• Content Management Systems
• Interactive Displays & Kiosks
• SEM – Search Engine Marketing
• SEO – Search Engine Optimization
• Digital Media Planning
• Custom Reporting and Analytics

What the future holds…

With the unfolding of this new wave of offerings comes an exciting evolutionary step forward for Posner Advertising.  The agency will be continuing to cultivate their suite of digital services, and plans to make other strategic hires in the coming months.  Stay tuned, the agency will be releasing more news regularly as well as posting updates on their blog.

Posner Advertising, Inc., established in 1959, is a full-service agency headquartered in the Flatiron District of New York. They offer their clients the unique blend of extensive traditional experience and sophisticated digital marketing skills that has facilitated a long history of marketing success stories.  For sales and further inquiries, contact Bob Posner at 212-867-3900 or visit www.posneradv.com

Every day consumers turn to the internet to research products and services.  As customers search online, businesses often miss out on the chance to engage potential customers because of missing elements on their company website.

To help ensure your website is the site, customers discover first following these tips:

Optimize for your site for search engines. If you want customers to find your site first, you need to invest search engine optimization.  According to a study by the BIA/Kelsey Group, 97% of consumers research products and future purchases online. Three key SEO components to focus on include your domain name, keyword use, site tag and keyword-rich content.

For starters, you need to understand the keywords consumers are using to search for your product or service.   One of the best ways to find out the keywords consumers type into a search engine to land on your site is to use Google Analytics. You can also get keyword ideas for your website by using the Google Keyword Suggestion Tool .

Consider advertising online.  Another way to make sure customers can find your website is to use online advertising. To reach more customers, businesses of all sizes are investing more in online ads. According to a recent forecast by ZenithOptimedia total internet ad spend is predicted to grow this year at a rate of 17.9% and the internet’s share of total advertising will increase from 19.2% in 2012 to 24.7% in 2014.

Wonder where businesses are putting their online ad dollars?  A complete breakdown of online ad spending by format is listed below.

Don’t leave customers guessing about the services or products offered. Once customers find your site, make sure it’s easy to find the information they are looking for. On your homepage, avoid using empty statements such as “We strive to provide high quality products and exceptional customer service.”  Instead, opt for a single phrase that outlines what your company does or offers.  For instance, a sustainable watch manufacturer, Sprout Watches sums it all up with a simple tagline “An Eco-Friendly Timepiece.”    The more focused your content is, the better your site will do on SEO.  Make sure pages, headlines, photos and other content have keyword-rich tags that are a part of your website code.  Make your contact information, business hours and address easy to find as well.

Instantly engage customers.  Keep in mind that customers start to judge your business the minute find your site.  Examine how your site establishes trust. Are images relevant and do they load properly?  Is the site intuitive and easy to use? To keep customers engaged, consider offering free information such as tips, e-books or how to videos. Work to provide informational content that serves your customer needs.

Build relationships by collecting information. Now that a potential customer has found you, encourage them to keep in touch.  Make sure your site has a call to action that encourages customers to sign up for e-mail offers, newsletters and other updates.  Use this list of leads to stay in touch and build a relationship with potential customers.

Follow these steps and you’ll be less likely to miss out on an opportunity.   Taking these steps to optimize your website now will help you stay ahead of your competition.

Although, social media is generally thought to be a business-to-consumer marketing channel, there is growing evidence that social media benefits B2B. A Hubspot 2010 State of Inbound Marketing Lead Generation Report states that B2B companies that blog generate 67% more leads per month than those who do not. In a BtoB 2012 B2B Social Media Marketing Report, B2B marketers were asked to choose the most important method used for their social media efforts. LinkedIn was chosen by 30% of respondents, followed by   Facebook (20%), blogging (19%), Twitter (16%) and YouTube (8%).

An IBM survey of marketers found that 79 percent of marketers plan to use social media marketing by the end of 2012. In a survey by the Duke University Fuqua School of Business,  CMOs plan to allocate 7.4% of their overall budget to social media this year.  More businesses are investing in ads in social networks as well. According to eMarketer, socialnetwork ad spending is projected to reach $7.7 billion this year and grow to $11.9 billion by 2014.

If you’re still not sold on the idea that social media could benefit your business, we’ve put together our top 7 reasons why social media is a marketing channel worth considering.

1. Engage with Customers

Customers are certainly web savvy and well connected. Recent research indicates 97% of consumers research products online before making a purchase. An engaging social media presence helps customers see your brand as one that is reputable, engaged and trustworthy. Even B2B companies can benefit from the value social media brings to search and lead generation.

2. Gives Your Brand Personality

Social media provides businesses with a unique opportunity to actually connect with customers in new ways. Forget stuffy form letters or scripted phone conversations, social media allows you to have real one to one relationships and give your brand a personality that your customers can relate to.  The social media channel is ideal for sharing stories behind your company history, positive customer experiences with your product or company and any charity or community work your business is involved in. It really gives customers a chance to get to know your company better.

3. Grow Your Influence

Social media allows your brand to interact with more individuals from across the globe. It provides a unique opportunity to get to know your key brand advocates and discover how they regularly engage their audience.  Your brand can enhance your credibility online by engaging with these key influencers.

4. Beat the Competition

No matter what niche your business is in, it’s likely your competitors have a social media presence. A Social Media Examiner 2012 Social Media Marketing Industry Report, found over 93% of the B2B and 95% of B2C respondents use social media to market their business. If your competitors have yet to embrace social media, starting a social media presence can help you become a thought leader in your area of expertise.  Social media also provides a way to monitor the conversations happening around your competitors, use this to your advantage.  If you discover a common complaint about a competitor’s product, use social media to communicate how your product has overcome this particular product shortfall.

5. Social Helps Your Rankings

Another benefit of embracing social media is it can also improve your website page ranking. Publishing informative and engaging content drives people to your site and the more individuals on social sites that link back to your website, blog postings or videos, the better your site will rank in search engines.

Social media efforts can also help drive traffic to your site. The same search engine optimization approach used on your website can also work for social media. To enhance traffic to your site be sure to include keywords in your social profiles. Sites like Topsy can also provide a snapshot of the keywords people are using on the social web.

6. Exposure for Your Brand

If your brand makes a strong effort to engage and interact with individuals through social media, then your brand will get new exposure. By targeting key influencers and engaging with them in meaningful ways, the greater chance you’ll have of turning leads into customers and even some of your strongest brand advocates.

7. Provides Transparency

Social media is like a window into your business. It provides a platform for anyone to share what they like or dislike about your brand. It also provides you with a unique opportunity to respond and join the conversation about your brand. The way you respond to a negative comment can show others that you value their opinion and you know how to quickly and effectively deal with issues when they do arise.

There is no one-size-fits-all approach to social media marketing. A good rule of thumb to follow is to be where your customers and prospects are. If you work in an industry where customers barely use e-mail, let alone social media, then focusing on social media marketing may not make sense, yet.  Although, social media marketing is one of the fastest growing marketing channels, we understand it might not be the best marketing tactic for everyone and always strive to follow the smartest tactics available to help our clients meet their objectives.

By definition, viral videos are videos that become popular through sharing on the internet through social media sites, video sharing sites and e-mail.  The appeal of creating a viral video is the possibility of having thousands of people talking about and sharing a video about your brand.

By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch video ads over 5.6 billion times.  The same report stats 1 in 12 campaigns drove over one million views in 2011, 40 campaigns totaled over 10 million views and the average campaign generated 765,000 views. In 2009, the average view for a video ad campaign was approximately 460,000.  

So what does it take to make a viral video?   A few good places to start include:

1. Start with the objective for the video. Is there a message you want viewers to walk away with?  What would you like viewers to say after viewing the ad?  Is there a creative way to achieve your objective by tapping into emotions that are consistent with the characteristics your brand is known for?  An ad that does a nice job of telling the brand story while tapping into emotion is the Dove Evolution ad.
2. Find a way to grab attention.  What elements appeal to the audience you’re trying to reach?  Humor and spoofs are both effective approaches at grabbing attention.  In 2011, humor ads were the most watched video ad according to the Visible Measures.
3. Encourage consumers to create their own brand videos.  Doritos anyone?  The Doritos Crash the Superbowl campaign went viral and made Doritos one of the top video campaigns of 2011.  Invite customers to use their creativity to share your brand story.  Authentic, creative campaigns like the Doritos campaign encourage viewers to vote and get involved which enhances sharing.
4. Don’t be too strong on the brand.  When creating a video, remember the brand is a part of the story but not the story.  You want viewers to feel like they are being entertained, not being sold a product.
5. Create several videos.  Don’t create just one video and forget it. Consider creating an entire series. Invite audiences to view and share their favorites.  See what ads have a strong following and try to build additional videos that build on that story line.
6. Be Relevant. A marketing professor at the University of Melbourne, Professor Coker, developed an algorithm to explain why some videos go viral and others don’t. One of the requirements of a viral video is the video needs to be relevant to large group of people.  He states the size of a network and relevant connection points are essential for a video to go viral. Appeal to a group of individuals who share a passion for your topic and you’ll be more likely to succeed.  For instance, the Volkswagen: The Force commercial does a nice job appealing to Star Wars enthusiasts with their mini Darth Vader.
7. Use creative cinematic techniques. In order to be successful, videos need to grab attention instantly. Creative cinematic techniques can do this. Try filmmaking techniques such as time lapse, fades and stop motion or to add an element of surprise or to make your video visually compelling.

Let Posner Advertising’s award winning creative team create the next break through video for your brand.  To see more of the most popular viral ads from 2006 through 2011, click here.

Once the star of online advertising, banner ads are losing their allure to more entertaining and engaging video ads.  Early on, static banners gave advertisers the chance to reach new customers and provided the ability to easily track web visits back to the ad source.  Banner ads were the staple and trusted choice for online advertising.   Things have changed.

Banner ads are no longer as effective as they once were. The challenge with traditional banner ads is web users have become good at ignoring them.  According to research by DoubleClick, video ads offer an average click-through-rate of 4 to 7 times higher than traditional banner ads.  This increase isn’t going unnoticed.  A recent Break Media Study revealed two-thirds of advertisers plan to advertise with video banners in 2012. To allow for video ads in their budgets, advertisers are shifting much of their advertising budget from standard display ads to video ads.

The reasons why advertisers are turning to video ads are clearly outlined in the objectives indicated below:

Quality Creative Matters

Video tells your brand’s story in a way that a static banner ad can’t.  An entertaining video advertisement is more likely to be shared.  An advertisement shared by a friend offers a stronger brand endorsement than an advertisement that appears on TV or randomly pops up on a website.

By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch ads over 5.6 billion times.  Views were user-initiated. Consumers had to press play to actually view the ad. Another bonus of online video ads is they never die. The ads can still be viewed and shared even years after their initial launch giving brands extended exposure without additional investment.

Another factor of little surprise is the better the creative the stronger an ad performs.  Nielsen reports that 26 percent of mobile connected device owners are more likely to look at ads if they have an interesting video and 20 percent of respondents reported enjoying ads that have interactive features.  Video ads also provide better balanced branding results with viewers reporting higher purchase intent, brand favorability and online brand awareness.

Video ads kept site visitors engaged more than five seconds longer than rich media according to a global study by MegaMind.  One particular video ad format, video extender ads had a 103% dwell rate over a traditional static banner.

Whether you want to enhance brand awareness or boost customer engagement now is the time to incorporate video ads into your online advertising mix.

The survey also revealed aggravations marketers have with their ad agencies. The number one grievance cited by marketers in the study was that ad agencies often lack knowledge or understanding of their business.  Understanding a client’s business is an area that Posner Advertising excels in. Since 1959, we have provided creative solutions for healthcare, hospitality, real estate, retail and luxury markets. As mentioned in a previous blog post, Peter Posner stated “We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.”

As an ad agency we marry together digital and traditional marketing efforts to save clients time, energy and costs associated of bringing a new creative partner up to speed.  A few of the digital marketing areas we excel in include:

1. Mobile Apps and Content Development. One strategic partner for both traditional and mobile efforts ensures your message is on target despite the delivery vehicle. From custom mobile apps to mobile marketing solutions that include short message service, multimedia messaging, in-game mobile marketing and location based services. We’re passionate about staying ahead of the curve to effectively deliver your message whether on a mobile device, computer screen or in the pages of a magazine.

2. Developing and following a clear marketing strategy. A marketing partner can help you find the best ways to integrate digital channels with traditional media. Offer advice on working with and managing content. Define analytics and metrics that define the success of your campaign. Keep marketing efforts focused and consistent.

3. Social Media Engagement and Buzz Building. We’ll help you engage customers in appropriate social media channels for your business and work to turn customers into your brand advocates.  Monitor online conversations and help you respond to both negative and positive comments in a timely fashion.

4. Manage multiple channels of marketing. Staying on top of marketing efforts in everything from print to e-mail can be overwhelming and time-consuming. As your partner, we can help you navigate the ever-changing world of digital marketing and traditional marketing to keep your brand in front of your customers without creating more work for you.

5. Search Engine Marketing. We are dedicated to providing constant campaign performance monitoring and insight results in extraordinary click through rates and a lower cost per lead. Our Search team was trained at Google and is supported by a dedicated Google account group in Mountain View, California. We’re proud to be among the first to participate in Google beta programs. Our campaigns successfully drive down cost-per-lead and cost-per-transaction.

Beyond providing fresh ideas and perspectives, we can help your business build a cohesive marketing strategy, whether traditional or digital, that delivers results.