Real Estate

Nationally recognized real estate advertising and marketing experts since 1959, we have merged highly strategic creative solutions with up-to-the-moment technology that helps our clients excel in the most competitive of environments. Award winning campaigns and ever more effective customer acquisition programs and processes, proprietary data products, automated online ad management systems and sophisticated analytic reporting result in improving response and reducing cost-per-lead. We deliver value that has a direct, positive impact on your ROI.

Hospitality

We provide strong creative solutions, complete media planning and buying services, plus up-to-the-minute technology to help hotel sales and marketing teams manage on-going sales to attract and maintain loyal customers. We consistently stay on brand while establishing greater efficiencies.

By developing ever more effective customer acquisition programs, proprietary data/CRM producs and ad management systems with analytics, we focus on your bottom line, delivering value that has a direct positive impact on your ROI.

HR Communications

For more than 50 years, Posner Advertising has provided organizations nationwide with an unsurpassed level of personal service and exceptional creative solutions to recruitment challenges. Marketing at the speed of change is our motto. It gives you access to the latest recruiting andd expert guidance to help you make informed decisions.

Our comprehensive services and programs include: print, television, radio and interactive advertising; college recruitment, diversity outreach, outplacement, referral & retention programs, event marketing, brochure development

Healthcare

When partnering with a new healthcare client we look beyond what our client does to how consumers view it. We work closely with you to implement strategies that a communicate in with sensitivity. Our traditional, interactive and social media programs break through a cluttered media environment and are focused on delivering measurable results.

Healthcare marketing done well will grow your profits, attract patients and cases. We’ve worked with pharmaceutical companies, manufacturers, patient practices and more.

Business to Business

Business-to-Business Advertising is something we’re passionate about. We immerse ourselves in our clients’ businesses to fully understand their products, services and customer base. More importantly, we know that trade advertising doesn’t always need to be stayed and conservative. The best advertising is often the least expected.

Consumer

If you’ve taken some time to explore our website, by now you can see that many clients in the real estate, hospitality, healthcare and HR Communications areas have relied on Posner to develop a broad range of marketing and advertising solutions. While we focus on marketing at the speed of change, at our heart we’re a luxury lifestyle marketing organization.

Why have High end retail clients like Asprey. Education clients like Bard Graduate Institute and Beauty Industry clients like L’Oreal selected Posner Advertising?

It’s simple, we combine a sophisticated aesthetic with sound strategic thinking.

Branding

The promise of an experience is what gives definition to a brand. Logos are a vital identifier that consumers associate with your organization, products and services. Exceptional design can tell volumes about your attention to detail and quality. Logos must work well in a multitude of applications beyond the standard brochure, advertising and website uses. It must also work on clothing, signage, transportation, gift items, and more.

Social Media Marketing

As Social Media Marketing evolves, we’re helping to keep our clients marketing efforts in pace and ahead of the competitive curve. The use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.

Social media marketing has three important aspects:

1. Creating buzz by engaging events, videos, tweets, and/or blogs that attract attention, will develop a viral trait. Distributing a message through user to user contact, compared to traditional advertising methods.

2. Develop opportunities that enable fans or champions of a brand or company to promote and distribute a message in multiple online social media venues.

3. Social media marketing is not controlled by an individual, company or owner. Online conversations are the driving force as it encourages user participation and dialogue. Successful campaigns will fully engage users on a multitude of platforms and within their own communities.

Web Design & Development

Today, your website is a driving force in your business. It should be engaging, simple to use and make a lasting impression. Above all, it should be your number one sales tool; one that actually drives down operational costs, improves processes and interaction, and accelerates your business. With this focus and dedication Posner Advertising has spent years cultivating a powerhouse of on-line marketing services drawing from best in class practices and providing highly automated, marketing solutions.

Crafting a visually intriguing website that extends your brand is only part of the objective. We anticipate consumer website interaction behavior and know how to position your call to action to consistently deliver a desired response.

Interactive Marketing

The ever evolving Interactive media environment offers a complex array of ways to target your audience in remarkably effective new ways. Understanding the multitude of options and prioritizing based on what initiative is right for each specific marketing challenge is another area where Posner Advertising excels.

Traditional Advertising

Since 1959, Posner Advertising has been helping businesses grow locally, regionally, nationally and internationally. Strategic thinking is the foundation of our success. Our brilliant creative solutions emerge only after establishing clear communication objectives and media components. No two programs are ever alike. While we have honed our skills over the years in each advertising discipline: print, television, radio, out of home, direct mail, guerilla marketing, etc. we also look forward to the opportunities evolving daily in the new media spaces.

Analytics & Tracking

Posner ‘s TrakSource™ is a dynamic campaign performance tracking solution that assesses response to specific elements of your marketing campaign, reports leads by day, creative and media source. It indexes the most successful campaigns and average duration of calls and has the ability to record calls for sales training.

The system helps clients manage and respond to inbound leads by providing such vital info as:

1. Number of leads per day
2. Index of the most successful campaigns
3. Average duration of inbound calls
4. Reports on leads/day/creative/media source
5. Indexes most successful campaigns
6. Average duration of inbound calls
7. Ability to record calls for sales training

Sales & Rentals

Sales – Developers, Owners, Realtors, Auction Companies, Banks, Institutional Investors and even the FDIC turn to us to promote their properties. We help indentify qualified buyers, develop marketing strategies, define positioning, and create branding and advertising programs that achieve results. That’s why a roster of prestigious clients have elected to have us on their team, including: Trump, Corcoran Group Marketing, Prudential Douglas Elliman, Brown, Harris, Stevens, Related Residential Sales, BCRE, Paramount New Homes, Westminster Homes, Toll Brothers, LXR Luxury Resorts, Capella Residences, Hotels & Resorts, and Oaktree Capital.

Rentals – While we have been proud to help grow the brands of privately held developers and national REITs alike, we recognize that, for each individual property, the first phase of a lease-up is absorbed by those in the immediate area. We get smart on the consumer behavior, media and the competitive environment of a property’s local market to develop branding and advertising campaigns that engage and motivate. Additionally, our proprietary online processes make it easier and less costly to reach renters relocating from other cities. Leaders in multi-family housing that we have supported include: The Moinian Group, CHMG citi habitats marketing group, Avalon Communities, Kibel, The Related Companies, BCRE brack capital real estate group, and Solo.

Commercial Property

Office, Retail & Industrial Property Marketing and Tenant Retention Programs. Whether we are branding an office tower with naming rights, pre-built suites, a sprawling office park campus or flagship retail space we develop fully integrated traditional and interactive marketing campaigns that work. Our creative, media and account service teams possess a deep knowledge of commercial real estate and are expert a delivering the full spectrum of marketing tools including building wide identity systems, broker incentive programs, signage, brochures, websites, advertising, direct mail/email, premiums and event marketing. Clients we have been privledged to serve include : Eastgate, Fisher Brothers, Kalikow, SLGreen, Emmes, Cushman & Wakefield, Colliers ABR, The Carlton Group, etc.

Auctions

ORE or REO, Performing or Non-Performing Loans & Asset Sales – You’ve heard it before, “timing is everything”. Since 1959, through several ups and downs in the real estate market, owners, asset managers and/or their work-out consultants require solutions to achieve the disposition of portfolios in a manner that maximizes asset value.  

With unparalleled expertise in developing buyer acquisition strategies, advantageous media relationships and cutting-edge technology solutions we can provide and or all of the tools that drive buyers to a live or online acellerated marketing event. We have even developed a state-of-the art auction websites that enables you to conduct online auctions in real-time that we can private-label with your organizations brand. We’ve had the pleasure of working with FDIC, The Carlton Group, JP King, Kennedy Wilson International, and Fisher Auction Group, to name a few.

PosnerBoost

An e-mail marketing platform that leverages sales intelligence and analytics to better understand what your customers and prospects are responding to or want, in order to facilitate richer online transactions and support more successful direct sales efforts.

- Fully Automated Customizable Database Marketing Solution
- Integrates with MLS & IDX
- Defines exact behavior of searches and workflow
- Maximizes Efficiency - Cut 10 hours of work each week down to 15 minutes!

MLS/IDX/ILS Integration

We can automate submission updates of all your property listings to the most important on-line marketing places, including: Trulia, Street Easy, AOL Real Estate, Zillow, Yahoo!, Oodle, Vast, Google Base, Backpage, FrontDoor, Apartments.com, Apartmentguide.com, ApartmentFinder.com, Forrent.com, Rent.com, NewHomesGuide.com; Move.com and more.

Sales Environment Design

We envision, design and produce both permanent and traveling sales display environments for our real estate clients.

PosnerData CRM

Since 1959, Posner Advertising has been helping businesses grow locally, regionally, nationally and internationally. Strategic thinking is the foundation of our success. Our brilliant creative solutions emerge only after establishing clear communication objectives and media components. No two programs are ever alike. While we have honed our skills over the years in each advertising discipline: print, television, radio, out of home, direct mail, guerilla marketing, etc. we also look forward to the opportunities evolving daily in the new media spaces.

Interactive Concierge

Posner Interactive Concierge is a personalized vacation planner that guests access prior to their visit ensuring an outstanding stay. Golf, spa, dining, transportation, in-room amenities, local entertainment and more can be arranged and confirmed with this integrated solution.

Booking Engine

Customers often come to Posner with an underperforming website in place that has a back end booking engine. Often the problem isn’t the functionality of the booking engine but it may be the user experience interface that needs to be made to appear more intuitive and accessible. We’re happy to provide solutions working in tandem with an existing software provider or clients may choose one of Posner’s preferred booking engine partners.

Interactive Surveys

This all inclusive customer survey module enables hotels to get vital client feedback needed from guests to stay competitive and in touch with their perceived service standards. This survey module can produce both printed and Interactive e-mail surveys.

Food & Beverage Sales Tools

Client’s are often looking for collateral support to help sales teams share information about meeting and banquet facilities and menus. Our in-house design team’s refined aesthetic sensibility consistently delivers tools that sell. We have also been asked to provide tools that can be easily updated and e-mailed. This has led to the development of the following custom products:

- Interactive-Menu: Posner Interactive Menu is a licensed application that allows users to instantly access visually appealing custom templates with savory photographs.

- Interactive-Proposal: With business becoming ever more International, it’s more important than ever to have an easy to use, fully traceable, electronic proposal delivery system that offers sophisticated design, rich content and valuable resource documents.

Branding & Identity Systems

The promise of an experience is what gives definition to a brand. Logos are a vital identifier that consumers associate with your organization, products and services. Exceptional design can tell volumes about your attention to detail and quality. Logos must work well in a multitude of applications beyond the standard brochure, advertising and website uses. It must also work on clothing, signage, transportation, gift items, and more.

Sales Merchandising

Our award winning designers have over 25 years of sales merchandising experience. From package design, and shelf talkers, to end rack displays that help manufactures win favor and gain entry to big box retailers like K-mart and Walmart, Posner Advertising can help you package your entire sales presentation from beginning to end.

Brochures & Collateral

From simple direct mail pieces and branded sales tools to comprehensive corporate brochures and annual reports Posner Advertising’s creative team has won hundred’s of industry award for superior design and delivery of progressive & strategic markteting tools.

Social Media Monitoring

What a consumer has to say about a brand (positive or negative) should influence marketing decisions. Social media monitoring provides marketers the ability to listen to what their customers are saying and you the capability to track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts. What a marketer extracts from this information and applies it to business objectives will shape the future perception of a brand. 

Social Media Integration

It may be called “Social” Media, but it takes work and imagination to get the most from it. Posner’s social networking programs actively engage our audience, increasing your online presence, driving traffic to your website and improving search engine optimization.

Posner does not believe in placing social media icons within your site for merely appearance sake.  Social media only works if you’re frequently posting comments.  By actively engaging in social media, and linking to your site we increase your online presence, buildv dialog with consumers and convey your professional expertise and or product’s strength. This also vastly improves your organic search engine ranking.

Content Management Systems

This database marketing and custom support system includes the following features:

- Support for database analysis and reporting
- Hosting and Data warehousing for e-mail communications
- Development of RFM models and customer clusters
- Custom Report Development
- Address standardization and CASS certification
- Geo origin analysis
- Marketing promotion tracking and reporting
- May be integrated with MLS and IDX

Search Engine Optimization (SEO)

Google. Yahoo. MSN. Bing. Ask.com, etc. The higher your website ranks in organic search results, the more likely it is that a customer will visit your website. Posner’s proven optimization techniques have kept our clients’ websites continuously on the first page of search results, often in the top five position.

Ask for a no obligation audit of your current website. We will pinpoint opportunities for enhancements.

Search Engine Optimization (SEO)

TBD

SMS Campaigns

TBD

Mobile Applications

Mobile applications (apps) run on smartphones and other mobile devices. Mobile apps allow users to bridge the gap from common uses on a desktop or notebook computer by assisting in ease of use and portability.

As technology, devices and networks continue to improve this increases the ability to invest in richer platforms and features to further assist with tailoring apps to their intended users. Aware and versed with the latest technologies, we combat the mobile challenge – non-monotlihic design, device proliferation and platform capabilities, etc.

It’s a fact that consumers are doing more on their hand held devices and less on their laptops providing mobile interfaces designed to facilitate bookings is becoming more vital and Posner is expert at doing so.

Email Marketing

Our PosnerBoost™ e-mail marketing platform that leverages sales intelligence and analytics to better understand what your customers and prospects are responding to or want, in order to facilitate richer online transactions and support more successful direct sales efforts.

Whether your business requires a robust e-mail marketing platform or prefer to send e-mail out from time to time when appropriate, Posner’s Interactive team will create eye catching designs that solicit the desired response.

Search Engine Marketing

There are many companies offering pay-per-click advertising services. Few offer Posner’s dedication constant campaign performance monitoring and insight that results extraordinary click through rates and a lower cost per lead. Our Search team, trained at Google, is also supported by a dedicated Google account group in Mountain View, California. We’re among the first to participate in Google beta programs. Our campaigns successfully drive down cost-per-lead and cost-per-transaction and comprehensive reporting mythology identifies what is working best to deliver transactions.

Behavioral Targeting

Behavioral targeting is a method of re-serving your advertisement to users once your advertisement has already been served. Your banner ad will “follow” the user to other pages within that site or other websites.   Research has indicated that users have a greater retention of your message when they are served your advertisement with greater frequency.

Geo Targeting

It’s been possible for years to target potential customers by zip code through direct mail and print. It’s possible to also eliminate waste within your online advertising campaign by targeting users within a specific geography, down to the zip code. That geographic parameter can be determined by distance from your business, key markets or locations that meet a specific demographic.

Contextual Targeting

Posner determines key words that relate to your advertising message. Your online advertisement will only be served to users when those key words appear within the content that users display on a variety of content rich websites. We can target within one website or across networks of hundreds of sites. By appearing within relevant content that the user is already interested in, you are reaching a highly targeted audience more likely to click-thru to your message.

Media Planning & Buying

With over 5 decades of experience, our team of media professionals recommends the optimum mix of on-line, print, outdoor, television and radio advertising. Their savvy rate negotiating skills deliver great value which has been know to include some of the most advantageous barter buys in the industry.

Ad Management & Distribution

Knowing what creative message works in particular media environments can save you time and money. More importantly, knowing what an on-line ad network can support allows us to often create ground breaking creative solutions that the grab our audiences attention and get results. When launcing a comprehensive on-line banner advertising campaign, knowing the benefits and limitation of using a distribution system becomes important to the creative development process and consumer experiences of your messaging. We weigh these issues and make clear recommendations based on campaign size, budget and objectives.

Rich Media Advertising

More and more websites are supporting content rich banner advertising. Rich media is another way of describing a content heavy file. Often video or animation ads to file size and hence most people think of banners containing video as rich media ads. Actually any file that has higher resolution imagery or many images may be considered “rich”.

Studies indicate that content rich banner ads often out perform other banner ads. We’d be pleased to provide you with examples when we meet with you.

Print

Interactive shops and the media profess “Print is Dead”. While there is no doubt that the advertising dollars have shifted away from print to more cost-efficient online media, print continiues to play an important role in branding that can never fully be achieved by other mediums alone.

Although we have extremely effective interactive marketing programs in place for our clients, we regularly experience enormous spikes in website traffic when accompanied by print and other traditional advertising.

While consumers of every age spend more and more time online, we know that particular age groups will continue to enjoy and trust the content delivered in their magazines and newspapers.

At Posner, we have had long-standing relationships with all the print media as a recognized accredited advertising agency. These relationships often translate into purchasing media at advantageous rates. Equally important, our familiarity with the media enables us to select the optimum placement/position where your advertising will have prominence.

Television & Video

Wow, has television changed. Who would have imagined a few years ago that a cable network would purchase one of the top broadcast networks? Today, advertisers can choose among literally hundreds of cable and satallite accessed stations, many appealing to people with specific demographic characteristics. We have TV in Taxis, and TV on Planes, TV in Doctor’s Offices and TV on Demand. We even have TV on the Internet, where many of your favorite programs can be watched anytime online.

How do you choose what Television is right for your campaign? Trust Posner. Our media buyers are second to none and have negotiating savvy that our clients appreciate.

Our Creative Directors work with talented and resourceful video producers, directors and crews to deliver a campaign that will deliver results.

Radio

Buying radio at competitive rates is also an art. At Posner Advertising our relationships with network and station representatives deliver cost-efficient schedules often with tremendous added value. We think out of the box about how to deliver results with the least investment.

For example, while 60 second spots only cost a bit more than 30’s, your goal to build awareness may only call for 10 second traffic and weather sponsorships.

Depending on your product or service, we may also recommend a barter media buy. For the hospitality industry in particular this can result in enormous savings.

Direct Mail Programs

TBD

TrakSource

Posner ‘s TrakSource™ is a dynamic campaign performance tracking solution that assesses response to specific elements of your marketing campaign, reports leads by day, creative and media source. It indexes the most successful campaigns and average duration of calls and has the ability to record calls for sales training.

The system helps clients manage and respond to inbound leads by providing such vital info as:

- Number of leads per day
- Index of the most successful campaigns
- Average duration of inbound calls
- Reports on leads/day/creative/media source
- Ability to record calls for sales training

TrakSource™ also provides an ROI (return-on-investment) tool that calculates the cost-per-lead information for each campaign. With that information, clients can make educated adjustments in their media plans and spending on a real-time basis.

Posner Intelligence

TBD