Interactive shops and the media profess “Print is Dead.” While there is no doubt that the advertising dollars have shifted away from print to more cost-efficient online media, print continues to play an important role in branding that may never fully be achieved by other mediums alone.
While we have extremely effective interactive marketing programs in place for our clients, we experience enormous spikes in website traffic when accompanied by print and other traditional advertising.
While consumers of every age spend more and more time online, we know that particular age groups will continue to enjoy and trust the content delivered in their magazines and newspapers.
At Posner, we have had long-standing relationships with all print media nationwide. These relationships often translate into purchasing media at advantageous rates. Equally important, our familiarity with the media often enables us to achieve optimum placement/position where your advertising will have prominence.