Buying radio at competitive rates is also an art. At Posner Advertising our relationships with network and station representatives deliver cost-efficient schedules often with tremendous added value. We think out of the box about how to deliver results with the least investment.
For example, while 60 second spots only cost a bit more than 30’s, your goal to build awareness may only call for 10 second traffic and weather sponsorships. Depending on your product or service, we may also recommend a barter media buy, which can result in enormous savings.