AvalonBay Communities
Avalon Mision Bay Direct Mailer 
Avalon Del Rey Brochure Cover 
Avalon Del Rey Brochure
Avalon Mission Bay Insert Cover 
Avalon Mission Bay Insert Inside 
Avalon Chrystie Place Ad 
Avalon Bay Area Ad 
Avalon Orange Ad 
Avalon Riverview Ad 
Avalon Danbury Ad 
Avalon Pines Ad 
Avalon Stamford Ad
Avalon Chrystie Place Signage 
Avalon Danbury Billboard 
Avalon Del Rey Billboard 
Avalon Run East II Billboard 
Avalon Edgewater Billboard 
Avalon at Greyrock Kiosk
Avalon Communities website - launch site 
Avalon at Rock Spring website - launch site 
Avalon Chrystie Place Website - launch site 
Avalon Chrystie Place Email 
Avalon Riverview Banner
Challenge:
AvalonBay Communities, one of the nation's most prominent apartment building REITs (Real Estate Investment Trusts), called on Posner Advertising to help "reduce advertising costs". Low interest rates had weakened the rental apartment market. New strategies were needed to roll out a cost-effective, integrated program for print, internet, outdoor and direct mail national advertising that supported Avalon's unique branding proposition of "Time Well Spent".
Change Reaction:
Avalon and Posner Advertising were able to identify the most effective marketing tools, messages and media for each property and MSA. Results were carefully measured for each property, and cost-per-lead and cost-per-lease formulas were applied. Advertising spending levels were reduced by 40%, while occupancy rates have improved.