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Real Estate Case Studies

Trump Park Avenue

Donald J. Trump was restoring NYC's historic Delmonico Hotel and converting it into an elegant Park Avenue condominium. Priced at the top end of the marketplace, the property required a marketing campaign that conveyed...
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The Crest at 63 Wall Street

A neoclassic 1929 Aldridge & Dietrich design and former headquarters of an investment banking firm, 63 Wall Street was completely refitted as a 470+ unit rental residence by developer Metro Loft Management. Since the events of September...
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AvalonBay Communities

AvalonBay Communities, one of the nation's most prominent apartment building REITs (Real Estate Investment Trusts), called on Posner Advertising to help "reduce advertising costs". Low interest rates had weakened the rental apartment market...
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Riverwalk

In the 1970's and 80s the first two sections of New York City's master planned community of Roosevelt Island were completed. Primarily comprised of low and middle-income rental housing, the community's lackluster image was further compromised...
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