Trump Park Avenue
Logo
Collateral 
Stationery Package
Print Ad 
Print Ad 
Print Ad
Exterior Signage
www.trumpparkavenue.com - launch site
Challenge:
Donald J. Trump was restoring NYC's historic Delmonico Hotel and converting it into an elegant Park Avenue condominium. Priced at the top end of the marketplace, the property required a marketing campaign that conveyed the style and panache appropriate to the location and the developer.
Change Reaction:
Posner Advertising developed an integrated branding program which included an elegant brochure package, floor plans, wraparound sidewalk bridge, print advertising and website. The campaign won the National Association of Home Builders (NAHB) prestigious Silver Award for Best Color Ad.