What do the Ace, Gramercy Park, Grand, Morgans Group and Standard Hotels all have in common? Yes, they are trendy New York City hotel establishments, each with its own unique brand culture. We all know that. But what else?
Give up? All five hotel brands have implemented aggressive online strategies. And coincidentally, it seems that they all decided to do it back in 2010 with the official launch of their blogs.
Now that a year has passed, we decided it’s the perfect time to study the success of each brand’s online strategy based on how searchable, accessible and memorable their Web sites & blogs really are. How will we do this? By comparing the amount of online votes based on Google’s Pagerank and Yahoo links each Web site has achieved as well as relentlessly analyzing the overall design and content of each of the hotel brand’s official blogs.
ACE HOTEL
The Ace Hotel received an overall Pagerank of 6. In Google language, that’s huge. On a scale of 1-10, having a score of 6 means that their Web site contains a lot links (votes) from very respectable sources. Yahoo measured a total of 8,557 incoming links to their site. What we can assume from these numbers is that the Ace Hotel has an extremely authoritative presence online. Read the rest of this entry »