By now, most businesses understand the steps involved in creating a social media campaign. They probably know how to create a blog, how to post on Facebook and how to Tweet. Some businesses might even know how to design their own online banner ads.
But with all these self-publishing tools, do businesses really know what to do after the creation process? That’s the concern with many of our clients.
Businesses today are extremely tech savvy. Some understand the tactics involved in implementing a digital presence, but most become completely lost after the initial execution.
We often witness businesses dive into the social media game without any planning or strategy in place. Within months, these businesses become frustrated by the lack of engagement on their sites. They are confused by whether or not their social media campaign is productive. And usually, by the sixth month in, businesses lose their steam and motivation and often quit altogether, leaving behind a social media corpse for all to bear witness.
This is precisely why it is important to consult with a professional.
What can an advertising agency do for your business?
- Build your presence, while managing your content
- Develop a unique voice targeted specifically to your audience
- Monitor and author your content
- Activate your social networking sites, finding the best ways to integrate digital channels with traditional media
- Help you understand the most effective functions of each channel, so that you can successfully build your brand
- Advise you on legal issues pertaining to republishing content
- Measure and track your success
- Improve your online search ability to help drive sales to your Web site
- Pinpoint key leaders in your target audience and grow your online community
- Provide you with new business tools and software, enabling you to stay ahead of the curve
Most importantly, what advertising agencies can do for your business is build a cohesive strategy, helping your businesses integrate all the important forms of marketing, whether traditional or digital, into a seamless communication package that will ensure a successful campaign.