A recent study by the CMO Council revealed that only 9% of senior-level marketers believe traditional ad agencies are excelling at extending digital services to their clients. Although some may find this study discouraging, the study reveals an incredible opportunity for ad agencies to improve communication with their clients on the services offered.
The survey also revealed aggravations marketers have with their ad agencies. The number one grievance cited by marketers in the study was that ad agencies often lack knowledge or understanding of their business. Understanding a client’s business is an area that Posner Advertising excels in. Since 1959, we have provided creative solutions for healthcare, hospitality, real estate, retail and luxury markets. As mentioned in a previous blog post, Peter Posner stated “We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.”
As an ad agency we marry together digital and traditional marketing efforts to save Read the rest of this entry »