Rich Media Advertising

More and more websites are supporting content rich banner advertising and studies indicate that content rich banner ads often out-perform other banner ads. Rich media is another way of describing a content heavy file. Often video or animation adds to file size and hence most people think of banners containing video as rich media ads. Actually, any file that has higher resolution imagery or many images may be considered “rich.”

By using a combination of elements including sound, motion and interactivity, rich media creates a stronger customer connection and online experience.

Some proven rich media benefits include:

• Better message/brand association
• Generates higher click through & conversion rates
• Builds reputation of innovation
• Enhances product mix
• Rapidly growing in popularity
• Higher CPM rates