What’s on your playlist today? Allman Brothers, Rolling Stones, Ray Charles, Black Eyed Peas, Aretha and Kanye West.
Describe an average day at your agency. Entertaining, fast-paced and intellectually engaging.
Looking at these shots of you, one would almost confuse you for an actor. Have you ever been told you resembled someone famous? Yes, many times and for many different entertainers that have absolutely no resemblance to each other. To name a couple - Mick Jagger, Willem Dafoe…when I was younger, I got Bon Jovi.
You’ve been in the advertising industry for over 20 years, how do you see advertising 10 years from now? Surely technology will continue to result in advertising that is increasingly more targeted and interactive as society accepts more invasive message delivery methods. Trends will change rapidly and the ability to stay nimble will be paramount.
They say this is the year for social media. Do you think social media marketing will stand the test of time? Yes, in some form or another.
Super Bowl 2011 just past, which team did you root for? The one that almost made it.
What was your favorite Super Bowl ad? As a category, the automotive ads took the prize. I loved the VW spots, but The Kia Optima spot put the brand on an entirely new level.
If you could choose one brand to work with, what brand would that be? One that you have yet to hear of.
A lot of brands are shifting their marketing dollars from traditional media to new media, what’s your take on that? We’ve been on that trend for many years. The percentage allocated should be determined by the client’s marketing goals and the demographics of the target audience.
Define what good advertising means to you? Good advertising is the goal to drive immediate direct response, launch a new product and enhance brand awareness and loyalty. Good advertising creatively and cost-efficiently achieves the established goals an agency has been engaged to achieve.