Archive for the ‘Posner Profile’ Category

Posner Advertising Ramps Up Digital Services Capabilities

Established Industry Leader in Lifestyle Focused Marketing Increases Capabilities & Solutions for Impressive Client Roster

Posner Advertising, a full-service agency with the credentials, creativity and a passion for building and branding businesses, has been implementing an expansion of their digital marketing offerings. Known for marketing at the speed of change, the well-established agency takes on additional hires to drive a broad spectrum of integrated interactive offerings for their prestigious clients, including;

  • Web Design & Development
  • Branded Social Media Promotions & Pages
  • Video Marketing
  • Content Marketing
  • Inbound Blog Marketing
  • Social Media & Community Management
  • Behavioral Marketing
  • Mobile Application Development & Marketing
  • Email Marketing
  • Content Management Systems
  • Interactive Displays & Kiosks
  • SEM – Search Engine Marketing
  • SEO – Search Engine Optimization
  • Digital Media Planning
  • Custom Reporting and Analytics

What the future holds…

With the unfolding of this new wave of offerings comes an exciting evolutionary step forward for Posner Advertising.  The agency will be continuing to cultivate their suite of digital services, and plans to make other strategic hires in the coming months.  Stay tuned, the agency will be releasing more news regularly as well as posting updates on their blog.

Posner Advertising, Inc., established in 1959, is a full-service agency headquartered in the Flatiron District of New York. They offer their clients the unique blend of extensive traditional experience and sophisticated digital marketing skills that has facilitated a long history of marketing success stories.  For sales and further inquiries, contact Bob Posner at 212-867-3900 or visit

Posner Profile: Bob Posner
Principal of Posner Advertising

Bob Posner, principal at Posner Advertising, has been in the advertising industry for over 25 years. As principal, he oversees the agency resources, strategic development of campaigns and creative and media strategies. We sat down with Bob this week to get a better glimpse of who he is, what he does and what ads make him tick.

Describe yourself in three words. Creative. Insightful. Effective.

Fill in the blanks: Advertising is everywhere in our lives.

If you could do something other than advertising, what would that be?
I’d be a fine artist or an architect.

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Posner Profile: Steven Rojas
Social Media Director of GrandLife Hotels

You can call Steven Rojas cool, confident or even a bit hubristic; whatever you call him, you can’t deny that he has an uncommon energy that sets him apart from us mere mortals. With equal parts vigor, passion and ease, he’s the kind of guy you could easily chat up with at the local bookstore, ask for directions at a random street corner or have an in-depth conversation about 60’s French indie films at a local bar at two in the morning. In short, Rojas is the kind of person we all gravitate towards. He has a great eye, great style and great instincts. Plus he’s inherently social.

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Posner Profile | Yuval Greenblatt
Executive Vice President, Douglas Elliman

We met with Yuval Greenblatt, Executive Vice President of the top real estate firm Douglas Elliman on a beautiful Saturday afternoon to talk real estate, technology and its impact on both our industries.

We recently Googled you and saw that you’re often cited as an expert in the real estate industry for well-known publications like the NY Times, NY Magazine, Forbes and The Real Deal. What’s the secret to your success?

Having the good fortune of working in an executive capacity for one of the most respected firms in the industry for many years has provided opportunities that others do not get. My success is related to my special interest in all aspects of the real estate industry and especially architecture and it’s impact on the best city in the world. Read the rest of this entry »

Posner Profile | Peter Posner
President of Posner Advertising

What’s on your playlist today? Allman Brothers, Rolling Stones, Ray Charles, Black Eyed Peas, Aretha and Kanye West.

Describe an average day at your agency. Entertaining, fast-paced and intellectually engaging.

Looking at these shots of you, one would almost confuse you for an actor. Have you ever been told you resembled someone famous? Yes, many times and for many different entertainers that have absolutely no resemblance to each other. To name a couple - Mick Jagger, Willem Dafoe…when I was younger, I got Bon Jovi.

You’ve been in the advertising industry for over 20 years, how do you see advertising 10 years from now? Surely technology will continue to result in advertising that is increasingly more targeted and interactive as society accepts more invasive message delivery methods. Trends will change rapidly and the ability to stay nimble will be paramount.

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