Unlike a retail setting where you know customers have found you the minute they walk in the door, online customers can be searching for the products you offer 24/7 without you even knowing.
Every day consumers turn to the internet to research products and services. As customers search online, businesses often miss out on the chance to engage potential customers because of missing elements on their company website. Read the rest of this entry »
Tags: ad placement, advertising, brand digital marketing, branding strategies, business, business social media, digital consumption, marketing, steps name branding, website
Posted in Branding, Social Media, Technology on July 17, 2012
Having a social media presence is no longer an option for most businesses. In today’s online environment, having a social media presence is as important as having a website. Savvy customers will look your business up not just on a general internet search but also on Twitter, LinkedIn or Facebook to see how often you update your pages and how responsive you are to customer comments and questions.
Although, social media is generally thought to be a business-to-consumer marketing channel, there is growing evidence that social media benefits B2B. A Hubspot 2010 State of Inbound Marketing Lead Generation Report states that B2B companies that blog generate 67% more leads per month than those who do not. In a BtoB 2012 B2B Social Media Marketing Report, B2B marketers were asked to choose the most important method used for their social media efforts. LinkedIn was chosen by 30% of respondents, followed by Facebook (20%), blogging (19%), Twitter (16%) and YouTube (8%). Read the rest of this entry »
Tags: brand digital marketing, branding strategies, business social media, marketing
Posted in Branding, Social Media, Technology on July 9, 2012