The world of digital marketing continues to evolve and the internet has become just as important as print and television to advertisers. According to Nielsen, in 2011 over 274 million Americans have internet access, doubling the number of Americans with access in 2000. That number will keep growing as record sales of tablets and smartphones are on tap for 2012.
Once the star of online advertising, banner ads are losing their allure to more entertaining and engaging video ads. Early on, static banners gave advertisers the chance to reach new customers and provided the ability to easily track web visits back to the ad source. Banner ads were the staple and trusted choice for online advertising. Things have changed. Read the rest of this entry »