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Posts Tagged ‘luxury brand advertising’

7 Elements of Viral Videos

In the last post, we focused on how online video advertisements enhance brand awareness, increase customer engagement and ad performance.  Whether you want your next ad to be like the Kia Soul Hamster or the T-Mobile Angry Birds Live, the power of viral videos is undisputed.

By definition, viral videos are videos that become popular through sharing on the internet through social media sites, video sharing sites and e-mail.  The appeal of creating a viral video is the possibility of having thousands of people talking about and sharing a video about your brand.

By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch video ads over 5.6 billion times.  The same report stats 1 in 12 campaigns drove over one million views in 2011, 40 campaigns totaled over 10 million views and the average campaign generated 765,000 views. In 2009, the average view for a video ad campaign was approximately 460,000.   Read the rest of this entry »

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Posted in Branding, Digital ID, Social Media, Technology on May 1, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Enhance Your Brand with Video Ads

The world of digital marketing continues to evolve and the internet has become just as important as print and television to advertisers. According to Nielsen, in 2011 over 274 million Americans have internet access, doubling the number of Americans with access in 2000. That number will keep growing as record sales of tablets and smartphones are on tap for 2012.

Once the star of online advertising, banner ads are losing their allure to more entertaining and engaging video ads.  Early on, static banners gave advertisers the chance to reach new customers and provided the ability to easily track web visits back to the ad source.  Banner ads were the staple and trusted choice for online advertising.   Things have changed. Read the rest of this entry »

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Posted in Branding, Social Media, Technology on April 24, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Creating Cohesive Traditional & Digital Marketing Campaigns

A recent study by the CMO Council revealed that only 9% of senior-level marketers believe traditional ad agencies are excelling at extending digital services to their clients. Although some may find this study discouraging, the study reveals an incredible opportunity for ad agencies to improve communication with their clients on the services offered.

The survey also revealed aggravations marketers have with their ad agencies. The number one grievance cited by marketers in the study was that ad agencies often lack knowledge or understanding of their business.  Understanding a client’s business is an area that Posner Advertising excels in. Since 1959, we have provided creative solutions for healthcare, hospitality, real estate, retail and luxury markets. As mentioned in a previous blog post, Peter Posner stated “We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.”

As an ad agency we marry together digital and traditional marketing efforts to save  Read the rest of this entry »

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Posted in Branding, Hospitality, Luxury, Real Estate, Social Media, Technology on February 29, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Site Rankings Now Impacted By Ad Placement

Site speed, keyword use and incoming links all impact a website’s ranking on Google and other search engines.  Now you can also add page layout to the list.

Google recently added a new page layout algorithm which can negatively impact your page rank.  In an effort to enhance customer experiences, Google plans to penalize sites with ads placed primarily at the top of a website.

The Right Ad Mix

According to Google, the new algorithm impacts less than 1% of searches.  Pop-ups, pop-unders and overlay ads are not considered in the new algorithm. Google stresses the change impacts only the sites that have a large number of ads above the fold (the area that users do not have to scroll down in order to read).

SearchMetrics regularly charts the page ranking losers impacted by Google algorithm changes. A few of the top sites recently dropping down in page rank include IMDB, Facebook, Rotten Tomatoes,   Read the rest of this entry »

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Posted in Technology on February 15, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Luxury Trends to Watch in 2012

In the age of social media and mobile technology, luxury brands have a plethora of ways to reach and engage affluent consumers. Consumers are savvier and making more informed decisions by tapping into the opinions of not only their friends and family members but those found on review and social networking sites.

To help you continue to navigate the constantly-changing luxury environment, we’ve highlighted a few of the trends expected to impact luxury marketing below.

Deliver Outstanding Customer Experiences – Everywhere

Affluent consumers have always celebrated brands and services that continuously strive to exceed their expectations. We expect this trend to continue in 2012 on a much broader scale. Whether staying at a hotel, visiting a website or accessing information on a mobile device, consumers expect brands to deliver an exceptional experience on all platforms.

Luxury brands can no longer get away with slow-loading websites or stale content. Instead, brands need to embrace the power of storytelling to create online content that’s fresh, entertaining and engaging. Websites should load quickly, cater to the affluent consumer and be easy to navigate. Social media should engage customers on a more personal level.

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Posted in Luxury, Social Media, Uncategorized on January 30, 2012

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Name: PosnerAdv Position: Blog Department Company: Posner Advertising
 

Marketing To The Elusive Luxury Audience Pt. 1

Being in the forefront of luxury lifestyle marketing for years, the marketing environment has never been as rife with specific ways in which to reach out to the top five percent of affluent consumers and business leaders as it is right now. In fact, each day my office is being introduced to new magazines, clubs, lists, and websites that claim to cater to the wealthiest and most influential members of our society.

Why now? Is it that the recession is ending and finance leaders are no longer keeping a low profile on conspicuous consumption? Or is it that before the economy tanked, there were so many destinations, products and services developed for the growing worldwide market of mega millionaires?

Before the global financial meltdown, the number of millionaires worldwide seemed to be expanding exponentially and new luxury brands were being introduced daily. With such globalization and mass marketing we witnessed well-established luxury brands having difficulty maintaining their perceived exclusivity among the most affluent set. This created an opportunity for the introduction of the niche luxury brand.

That was then.
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Posted in Luxury on February 17, 2011

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Name: Bob Posner Position: Principal Company: Posner Advertising
 
 
 
 

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