Posts Tagged ‘behavioral targeting’

Posner Advertising Ramps Up Digital Services Capabilities

Established Industry Leader in Lifestyle Focused Marketing Increases Capabilities & Solutions for Impressive Client Roster

Posner Advertising, a full-service agency with the credentials, creativity and a passion for building and branding businesses, has been implementing an expansion of their digital marketing offerings. Known for marketing at the speed of change, the well-established agency takes on additional hires to drive a broad spectrum of integrated interactive offerings for their prestigious clients, including;

  • Web Design & Development
  • Branded Social Media Promotions & Pages
  • Video Marketing
  • Content Marketing
  • Inbound Blog Marketing
  • Social Media & Community Management
  • Behavioral Marketing
  • Mobile Application Development & Marketing
  • Email Marketing
  • Content Management Systems
  • Interactive Displays & Kiosks
  • SEM – Search Engine Marketing
  • SEO – Search Engine Optimization
  • Digital Media Planning
  • Custom Reporting and Analytics

What the future holds…

With the unfolding of this new wave of offerings comes an exciting evolutionary step forward for Posner Advertising.  The agency will be continuing to cultivate their suite of digital services, and plans to make other strategic hires in the coming months.  Stay tuned, the agency will be releasing more news regularly as well as posting updates on their blog.

Posner Advertising, Inc., established in 1959, is a full-service agency headquartered in the Flatiron District of New York. They offer their clients the unique blend of extensive traditional experience and sophisticated digital marketing skills that has facilitated a long history of marketing success stories.  For sales and further inquiries, contact Bob Posner at 212-867-3900 or visit

Television Advertising Tailored
For A Target Audience

Every year advertisers spend billions on television commercials. And every year advertisers lose millions of dollars on commercials tailored to large audiences. Why? Ads that don’t have optimal relevance on the majority of its receivers are wasteful ads.

Running a commercial on a major network is expensive and ineffective at reaching target audiences. The average price tag for a 30-second spot during the 2011 Super Bowl was approximately $3 million! Out of all the ads previewed during the Super Bowl, how many of those commercials were really of interest to its audience? This example may be extreme, so I’ll approach my argument from first hand experience. As a man, I am exposed to several cosmetics commercials each month. Each time an ad for Covergirl comes up, I immediately change the channel. Clearly, this is not effective advertising. Think about all of those marketing dollars Covergirl has wasted on the male audience?

A survey by the US Department of Labor states that Americans spend about 3 hours a day in front of the television. We also spend approximately 52 minutes of that time watching television commercials. So how do marketers capitalize on those 52 minutes and make better use of their advertising dollars? The answer to that question may lie in Google.

Read the rest of this entry »