Unlike a retail setting where you know customers have found you the minute they walk in the door, online customers can be searching for the products you offer 24/7 without you even knowing.
Every day consumers turn to the internet to research products and services. As customers search online, businesses often miss out on the chance to engage potential customers because of missing elements on their company website. Read the rest of this entry »
Tags: ad placement, advertising, brand digital marketing, branding strategies, business, business social media, digital consumption, marketing, steps name branding, website
Posted in Branding, Social Media, Technology on July 17, 2012
Having a social media presence is no longer an option for most businesses. In today’s online environment, having a social media presence is as important as having a website. Savvy customers will look your business up not just on a general internet search but also on Twitter, LinkedIn or Facebook to see how often you update your pages and how responsive you are to customer comments and questions.
Although, social media is generally thought to be a business-to-consumer marketing channel, there is growing evidence that social media benefits B2B. A Hubspot 2010 State of Inbound Marketing Lead Generation Report states that B2B companies that blog generate 67% more leads per month than those who do not. In a BtoB 2012 B2B Social Media Marketing Report, B2B marketers were asked to choose the most important method used for their social media efforts. LinkedIn was chosen by 30% of respondents, followed by Facebook (20%), blogging (19%), Twitter (16%) and YouTube (8%). Read the rest of this entry »
Tags: brand digital marketing, branding strategies, business social media, marketing
Posted in Branding, Social Media, Technology on July 9, 2012
In the last post, we focused on how online video advertisements enhance brand awareness, increase customer engagement and ad performance. Whether you want your next ad to be like the Kia Soul Hamster or the T-Mobile Angry Birds Live, the power of viral videos is undisputed.
By definition, viral videos are videos that become popular through sharing on the internet through social media sites, video sharing sites and e-mail. The appeal of creating a viral video is the possibility of having thousands of people talking about and sharing a video about your brand.
By the end of 2011, the Visible Measures 2011 Social Advertising report stated consumers had chosen to watch video ads over 5.6 billion times. The same report stats 1 in 12 campaigns drove over one million views in 2011, 40 campaigns totaled over 10 million views and the average campaign generated 765,000 views. In 2009, the average view for a video ad campaign was approximately 460,000. Read the rest of this entry »
Tags: ad placement, advertising, brand digital marketing, business social media, digital consumption, luxury brand advertising, video ads, viral videos
Posted in Branding, Digital ID, Social Media, Technology on May 1, 2012
A recent study by the CMO Council revealed that only 9% of senior-level marketers believe traditional ad agencies are excelling at extending digital services to their clients. Although some may find this study discouraging, the study reveals an incredible opportunity for ad agencies to improve communication with their clients on the services offered.
The survey also revealed aggravations marketers have with their ad agencies. The number one grievance cited by marketers in the study was that ad agencies often lack knowledge or understanding of their business. Understanding a client’s business is an area that Posner Advertising excels in. Since 1959, we have provided creative solutions for healthcare, hospitality, real estate, retail and luxury markets. As mentioned in a previous blog post, Peter Posner stated “We take pride in serving these markets and continue to find and implement new ways to assist and educate our clients.”
As an ad agency we marry together digital and traditional marketing efforts to save Read the rest of this entry »
Tags: advertising print media, brand digital marketing, branding strategies, business, business social media, hospitality, hotel marketing, luxury brand advertising, real estate marketing
Posted in Branding, Hospitality, Luxury, Real Estate, Social Media, Technology on February 29, 2012
Providing customers with an exceptional customer experience is essential for luxury brands. From the way staff greets customers to all of the efforts made to ensure every customer experience is outstanding, luxury brands have mastered delivering customer care that goes above and beyond. To date, only a handful of brands have figured out how to deliver this same level of care online.
A few of the ways your brand can deliver outstanding care online are highlighted below:
Listen to Online Conversations
Brands that have yet to fully embrace social media and digital marketing should at a very minimum start monitoring online brand conversations. Regularly search your brand online and use Google alerts to monitor conversations. Use Twitter search or free tools such as Twendz to monitor how people are responding to your brand. You should also monitor blogs discussing your brand. Both Technorati and Google Blog search tools are good tools to use for monitoring any brand discussions happening in the blogosphere.
Create Memorable Customer Experiences Online
Most businesses have a strategy in place for providing exceptional customer experiences. This same focus needs to be delivered online. Brands can enhance customer experiences by providing interesting lifestyle content, sharing employee stories, inviting customers to share their own stories and sharing videos and photos that cater to the unique interests of your customers. Read the rest of this entry »
Tags: advertising executives, brand digital marketing, business social media, luxury lifestyle hotels, marketing, prestige brands, social media directors nyc
Posted in Branding, Hospitality, Luxury, Social Media, Technology on February 8, 2012
In the age of social media and mobile technology, luxury brands have a plethora of ways to reach and engage affluent consumers. Consumers are savvier and making more informed decisions by tapping into the opinions of not only their friends and family members but those found on review and social networking sites.
To help you continue to navigate the constantly-changing luxury environment, we’ve highlighted a few of the trends expected to impact luxury marketing below.
Deliver Outstanding Customer Experiences – Everywhere
Affluent consumers have always celebrated brands and services that continuously strive to exceed their expectations. We expect this trend to continue in 2012 on a much broader scale. Whether staying at a hotel, visiting a website or accessing information on a mobile device, consumers expect brands to deliver an exceptional experience on all platforms.
Luxury brands can no longer get away with slow-loading websites or stale content. Instead, brands need to embrace the power of storytelling to create online content that’s fresh, entertaining and engaging. Websites should load quickly, cater to the affluent consumer and be easy to navigate. Social media should engage customers on a more personal level.
Tags: advertising executives, brand digital marketing, business social media, luxury brand advertising, luxury lifestyle hotels, marketing, prestige brands
Posted in Luxury, Social Media, Uncategorized on January 30, 2012
By now, most businesses understand the steps involved in creating a social media campaign. They probably know how to create a blog, how to post on Facebook and how to Tweet. Some businesses might even know how to design their own online banner ads.
But with all these self-publishing tools, do businesses really know what to do after the creation process? That’s the concern with many of our clients.
Tags: brand digital marketing, business social media
Posted in Social Media, Technology on May 4, 2011