The Importance of a Brand Name
We all have names. Some names are typical, while others are quite unique. Names establish a good starting point, as they can give clues to one’s origin, gender and even aspirations. Besides revealing our background, names also help distinguish us from one another.
Like people, brands can also be distinguished by name. However, a good brand name conveys a precise message and anchors the product to its inherent values. It not only provides a glimpse of its story, but rounds it, makes sense of it and reaffirms it. Read the rest of this entry »